Creative Director
George Burton
AutoTrader.co.uk / Manchester
Sometimes you win and sometimes you learn. Over the past 15+ years i've worked for ad agency (TBWA/Manchester), e-commerce websites (Boohoo.com & BeautyBay.com) a broadcaster (digital BBC) and most recently the automotive comparison site (AutoTrader).
My design career thus far has been challenge focussed, moving towards different design problems. And through which has given me experience in running large multi-disciplinary design teams, to Visual Design and UX/UI designers. I'm mostly charged with determining the best way to digitally visualise brands, content and experiences. My roles are very much people-oriented, navigating relationships to ensure that everyone pulls in the same direction to deliver the best possible work for the intended audience.
